Established in 1996, PIE Enterprise (M) Sdn Bhd (PIE Enterprise) was set up as the marketing arm for the Asean region covering primarily Thailand, Indonesia and Malaysia, to concentrate in the trading of peripheral products of computer, telecommunication, consumer electronics and cable assembly product.

Some of the computer peripheral products traded by PIE Enterprise include scanners, CD-ROM, CD-RW, DVD player/recorder, Bluetooth headset and etc.